Brand A.M.P. Strategy Session

Tired of experimenting with your ad spend?

Stop Guessing and Start Marketing with Clarity

Over 160 new businesses launch in Canada every day… and more than 90% fail.

The difference? Clarity.

Too many brands jump straight into marketing without understanding who they serve, what makes their story unique, or how to reach their ideal audience. The result? Scattered campaigns that don’t connect, don’t convert, and don’t last.

The Brand A.M.P. Strategy Session gives you the foundation and focus to grow with purpose, and market with confidence.

What is a Brand A.M.P. Strategy Session?

Greenlight’s Brand A.M.P. (Audience, Messaging, Pitch & Placement) workshop helps you uncover your brand’s core identity and build a clear marketing plan that works.

You’ll walk away knowing exactly who you’re talking to, what to say, and where to say it.

The Three Pillars of Brand A.M.P.

A

Audience

When your dream customer comes into focus, everything clicks. We help you attract the right people, shape offers they actually want, and build loyalty that lasts. This clarity fuels every message, every post, and every campaign—turning your marketing into momentum.

M

Messaging

Every business has a story. Yours should be unforgettable. We help you uncover the authentic, differentiating story only you can tell and craft brand messaging that connects emotionally with your ideal audience. With story-first strategy and StoryBrand clarity, your voice resonates and converts.

P

Pitch & Placement

Once your story is clear, we map where it belongs. From Instagram to LinkedIn and local outreach to national campaigns, we identify the channels your audience trusts and help you show up with clarity. You leave with a roadmap that reaches customers in all the right places.

Why Brand Clarity Matters

Without a clear foundation, marketing becomes guesswork.
Businesses that skip this step often waste time, budget, and momentum on tactics that don’t align with strategy.

The Brand A.M.P. Strategy Session gives you the direction to make every marketing move count — and build a brand that lasts.

What You’ll Walk Away With

  • Dream Customer Profile A detailed understanding of who you serve, what they value most, and how to reach them effectively.
  • Competitive Analysis Clear insight into your competitors, how they’re positioning themselves, and where your brand can stand out.
  • Unique Story Points The key narratives and differentiators that make your brand memorable and authentic to your audience.
  • Strategic Roadmap A step-by-step guide that shows where to focus your efforts for the biggest marketing impact.
  • Brand Story Book A cohesive reference for your brand’s voice, visuals, and messaging to ensure consistency across every platform.
  • Confidence & Direction The clarity, structure, and conviction to move forward with a brand strategy built for sustainable growth.

Why Clients Choose the
Brand A.M.P. Strategy Session

  •  <span class="lte-header lte-h4"> Tailored Strategy </span> Tailored Strategy Custom-built for your goals and audience
  •  <span class="lte-header lte-h4"> StoryBrand Expertise </span> StoryBrand Expertise Emotionally intelligent storytelling that connects
  •  <span class="lte-header lte-h4"> Long-Term Vision </span> Long-Term Vision A brand foundation that evolves as you grow

Contact Us To Book Your Session

01.
Dream Customer Profile
Perfect for DIY’ers, startups, or rebrands who’ve “done this before” but need a clarity check. Includes: DIY Worksheets + Follow-Along Video + Dream Customer Profile (Brand Story Book not included)
Dream Customer Profile
$149
02.
The Launchpad
For startups and new entrepreneurs ready to launch with confidence. Avoid costly mistakes and build your foundation the right way. Format: 1.5-hour online session (2–4 people) Includes: Complete Brand Story Book with Dream Customer Profile, core messaging pillars, and recommendations.
The Launchpad
$500
03.
The Intensive
For established businesses in growth, confusion, or rebranding mode. Refocus, realign, and reignite your brand with strategic precision. Format: 2.5–3 hour session (up to 6 people, in person or online) Includes: Presentation of your completed Brand Story Book, with Dream Customer Profile, core messaging pillars, and recommendations.
The Intensive
$750

Proof that Greenlight Works

After going through the Brand AMP session with Greenlight, we completely reworked how we talk about our company. They’re strategic, honest, and made the process fun.

Chris V.

Been close to 2 years now working with Greenlight and our marketing precision has increased steadily in that time. We are doing less, but reaching more customers than ever before.

Jarrod S

Greenlight Creative Marketing has helped me with my digital marketing immensely! They have great ideas and simplifies the whole process making it easy to implement. Great communication and attention to detail make it a 5 Star experience.

Arlene Z.

Angie has brought my vision from inside my head out for the world to interact with which is what I had been struggling with. Her guidance, professionalism and consistency have helped to showcase my wellness business specialty..

Paulla S.

Greenlight Creative is amazing. They instantly understood our style and nailed our radio ads and social media on the first try. Since working with her, our online presence has gone from “we’re doing okay” to “holy cow".

Krista Malcolm

We recently did an A.M.P. Session with Angie for our business, and it was absolutely mind-blowing. Just from that one session, we were able to find our people and gain so much clarity. It’s definitely worth the investment.

Lorees A.